Howdy partner! Ok, so this might not be the Wild West, but ABM can feel a little lawless without an ecosystem of strong partnerships.

Across the ABM landscape it has become clear that providing customized connections with partners creates an invaluable offering for both the ABM provider and the integrated party. At Terminus, we took a hard look at how we could provide a simpler way to connect with Terminus and curate a valuable data exchange in the making.

Join the Terminus Partner Ecosystem

The Terminus partner ecosystem is open for business. If you’re reading this and want to partner with Terminus, you can connect with us via our new Partner Marketplace.

This Marketplace is a one-stop-shop for all integrations and partner-related information. You can navigate to the Terminus Partner Marketplace for up-to-date information on integrations and how they fit into the Terminus ABM ecosystem. This marketplace connects customers with high-value integrations supported by Terminus and customers can request new integrations and learn more about how they can leverage Terminus alongside the tools they use everyday. 

From specialized CRM integrations to data and analytics, we are committed to providing a full-featured partner ecosystem that benefits customers and partners alike. Prospective partners, current partners, and Terminus customers can gain access to full-scale integrations, critical information, and Terminus contact information all from this high-impact hub.

Create a Customized Data Connection to Terminus

As a partner, you can quickly and easily connect to Terminus and develop solutions that enable your customers to leverage data in their MarTech stack within and outside of Terminus.

This includes Account Attribute and Account Activity APIs which enable customers and partners to enrich Terminus CRM accounts, in Data Studio, with data from third party applications. From here, customers can create highly targeted segments and campaigns. You can also use Terminus APIs to import and export critical data in and out of Terminus that lands wherever you, or any customer desires, with minimal technical experience. 

Whether you are a customer or a partner of Terminus, there are so many unique opportunities to connect your high-impact data. This tooling includes Terminus Platform APIs and Terminus Developer Accounts. With the Terminus APIs you can leverage actionable data across engagement channels and easily transfer data into and out of the Terminus Data Platform. 

With Developer Accounts, third-party Developers can now leverage Terminus APIs, in a Developer-specific instance of Data Studio that is pre-loaded with sample data for testing. You can request and acquire access to Terminus Developer Accounts and leverage data provided by Terminus for testing in a streamlined development experience.

For more information, you can check out our Developer Portal. We are actively expanding our APIs and Developer tooling and are seeking feedback on design and use cases.

Join the Movement

The Terminus partner landscape is designed to meet the integration expectations of both customers and partners alike. Terminus Developer and API enhancements enable partners, and third-party developers, to quickly and easily develop solutions that allow customers to leverage the data in their Martech stack with Terminus. Learn today how you can benefit from robust and trustworthy data that works in sync with MarTech stacks and drives marketing strategy.

The post Better ABM Strategies Through Collaboration: How Partnering With Terminus Just Got Easier appeared first on Terminus.

We pride ourselves on being a trusted partner that works alongside you to celebrate you, give you the ability to scale, and make your marketing dollars go further so you can drive revenue and ultimately shine at your company.

When our customers share their feedback about the platform, their experience with our team, or even their general thoughts and feelings, we listen — and we take it seriously.

Based on aggregated reviews from G2’s user community, along with data pulled from online sources and social networks, this report stacks Terminus against competitors in the eyes of the most important judges: customers.

This quarter, Terminus was named a leader in nine categories:

• Account-Based Advertising 
• Account-Based Attribution
• Account-Based Analytics 
• Marketing Analytics 
• Account-Based Orchestration 
• Account-Based Web and Content Experiences 
• Email Signature Software 
• Marketing Account Intelligence
• Buyer Intent

Here is a sneak peek into what our customers say about us:

Check out this link to see even more recent reviews from Terminus customers on their experience with our platforms!

The post Terminus Tops G2 Report for 16 Consecutive Quarters appeared first on Terminus.

“We’re delighted to have Jenna lead our strategic partner plan in the EMEA region,” says Gavin Dimmock, Vice President and General Manager of EMEA. “Jenna brings with her a wealth of knowledge and experience to our build a world-class ABM partner community. Her experience will be invaluable as we continue to create, accelerate and close more pipeline for Terminus.”

Jenna comes to Terminus from Cyance, an EMEA intent provider, where she helped agency partners deliver insight-driven ABM and smart demand generation programs. Terminus presented an opportunity to join the industry leader and immediately get to work on shaping the international vision and direction.

“The opportunity at Terminus is a dream come true,” she says. “We are building a strong international presence and I cannot wait to help us grow and bring this global vision to life.”

Jenna’s experience in strategy execution, in-house product marketing and vendor-side relationships will help her leverage this new role to strategize with key partners and help clients target the right accounts at the right time with the right message.

“The goal of the EMEA partner strategy will be to adopt a ‘partner-first’ approach to support our retention, upsell and net new acquisition goals at an international level,” Jenna says. “Under Gavin’s leadership, we are well on our way to building a community made up of true partnerships that benefit Terminus, our partners and—most importantly—our customers.”

The post Terminus Welcomes Jenna Chambers to Drive EMEA Partnerships and Continue International Expansion appeared first on Terminus.

This new report assessed nine companies that offer ABM platforms or solutions, naming Terminus a Leader. According to Gartner, “Leaders demonstrate broad support for all ABM critical capabilities and consistently meet customer needs across the three core ABM use cases (acquisition, renewal and expansion). They have high market visibility, high market penetration, strong market momentum, and a clear, long-term strategic vision and roadmap for growing their ABM platform business. Their customers report high levels of satisfaction and success with their implementations. Leaders also have initiated plans for geographic and international expansion.” .”

This is a big honor for all of us here at Terminus – this recognition from Gartner marks the third significant analyst report in which we’ve been named a Leader. Terminus is the only vendor bringing together a purpose-built B2B CDP with multi-channel ABM.

You can read more about Terminus Leader placement in the The Forrester New Wave: ABM Platforms, Q2 2020 report along with our dominant Leader placement in The Forrester New Wave: B2B Standalone CDPs, Q4 2021 report.

As our CEO, Tim Kopp puts it:

“We believe our inclusion and Leader placement in the first-ever Gartner Magic Quadrant for ABM Platforms report is not only an honor, but also incredibly validating of our big vision and the power of our platform. With this placement, we’re now a leader in three leading analyst reports – Terminus the only platform bringing together a purpose-built B2B CDP with multi-channel ABM.“

We believe The Gartner Magic Quadrant is a trusted analyst resource for organizations seeking unbiased evaluations and opinions of the ABM category and platforms. The 2022 Gartner Magic Quadrant for ABM Platforms report evaluates nine of the top category providers against a range of critical capabilities for ABM including current product offering, strategy, and overall market presence.

To view a complimentary copy of the 2022 Gartner Magic Quadrant for Account-Based Marketing visit here.

Gartner, Gartner® Magic Quadrant for Account-Based Marketing (ABM) Platforms, Christy Ferguson, January, 2022.

Gartner and Magic Quadrant are registered trademarks of Gartner, Inc. and/or its affiliates in the U.S. and internationally and is used herein with permission. All rights reserved.

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

The post Terminus is a Leader in 2022 Gartner® Magic Quadrant™ for Account-Based Marketing (ABM) Platforms appeared first on Terminus.

We pride ourselves on being a trusted partner that works alongside you to celebrate you, give you the ability to scale, and make your marketing dollars go further so you can drive revenue and ultimately shine at your company. Maybe even get that well-deserved promotion, which we have been fortunate enough to see happen multiple times.

Seriously, we love you.

That’s why G2’s quarterly grid reports are so important to us — hearing directly from our customers on what they love and what they want to see us focus on is how we prioritize and grow as a business.

Based on aggregated reviews from G2’s user community, along with data pulled from online sources and social networks, this report stacks Terminus against competitors in the eyes of the most important judges: customers.

This quarter, Terminus was named a leader in ten categories:

• Account-Based Advertising 
• Account-Based Attribution
• Account-Based Analytics 
• Marketing Analytics 
• Account-Based Orchestration 
• Account-Based Web and Content Experiences 
• Email Signature Software 
• Market Intelligence 
• Marketing Account Intelligence
• Buyer Intent

Here is a sneak peek into what our customers say about us:

Check out this link to see even more recent reviews from Terminus customers on their experience with our platforms!

The post Terminus Tops the Charts on G2 for 15 Consecutive Quarters appeared first on Terminus.

But, only 12% of marketers are confident in their data.

Think about that. 88% of marketers don’t trust the very data they use to influence every marketing decision and customer experience they plan and execute. That’s insane.

Which is exactly why Terminus acquired Zylotech and launched Terminus CDP making us the only ABM platform with a standalone CDP (customer data platform) that is purpose-built to solve this massive industry issue.

With the Terminus CDP working behind the scenes for customers, marketers can trust that their account and contact level data is always precisely accurate. Plus, their data will grow with them as Terminus CDP automatically discovers new contact and account data necessary to scale ABM efforts. We pioneered ABM, we know first-hand it begins and ends with data.

Today, we’re pumped to follow-up this big news with the roll out of free data audits for anyone – Terminus customer or not – that would like to better understand their data gaps, and learn how to fix them.

Through Terminus CDP, our free data audit analyzes CRM data with a 60-point inspection to uncover data inaccuracies, incomplete account and contact information, and discover new buying committees. B2B CRM data is painfully inaccurate, and manual efforts to clean, deduplicate and activate are slow and expensive, and data accuracy immediately starts to diminish. This leaves GTM teams with poor conversion rates, an incomplete view of buying committees, and misleading ROI. According to the 2020 State of CRM Data Management report, inaccurate CRM data can lower revenue by more than 20 percent.

The Terminus CDP solves these issues with a complete suite of solutions including audit, cleanse, enrich, and data management backed by the industry’s largest global network of decision makers and buying committees. Terminus CDP includes:

• Audit: Uncover and compare accuracy against industry benchmarks to understand CRM data gaps.
• Cleanse: Continuously cleanse essential GTM data including accounts, buying committees, and brand hierarchies. No more manual scrubbing.
• Enrich: Discover new buyers at target accounts and automatically fix data inaccuracies. Gain the confidence that all GTM systems are using the most accurate, up-to-date data.
• Manage: Continuously maintain consistent data integrity across target accounts and buying committees with always-on, persistent Universal ID.

With Terminus CDP, customers are seeing up to a 300% increase in lead conversions, 97% accuracy in contact and lead data, and a dramatic reduction in campaign error rates of 20% down to 2%.

That’s because Terminus is the only ABM vendor with both an embedded and standalone CDP, as validated by Forrester in the New Tech B2B Customer Data Platforms, Q3 2021 Report. When it comes to embedded CDPs vs standalone CDPs and the benefits to customers, the most poignant benefit is that you get all the breadth and power of a standalone CDP, but also the simplicity and ease of use that embedded CDP’s offer. All this means you get the best of both worlds – the most powerful tools to fix and manage your data accuracy, and the ease of use that empowers you to take action within our ABM platform.

To sign up for your free data audit, or to see Terminus CDP in action, reach out to us here.

The post Terminus Introduces Free Data Audits to Improve B2B GTM Data Accuracy appeared first on Terminus.

Data.

Did you know only 12% of marketers are confident in their data. That is crazy. While data usage is exploding, CRM data is painfully inaccurate and incomplete, and manual efforts to clean, deduplicate and activate are slow and expensive. This leads to poor conversion rates, an incomplete view of buying committees, and misleading ROI.

Put another way: Data accuracy is a massive industry problem.

Which is exactly why Terminus acquired Zylotech and announced Terminus CDP last week (see here ICYMI). With Zylotech, now Terminus CDP, Terminus customers will have their most important account and contact data continuously cleansed and enriched. The result: our customers will be able to put their trust in their data, unleashing their go-to-market teams to accurately engage buying committees every time.

We believe Terminus is the only vendor with a standalone and embedded CDP purpose-built to fix this huge problem.

With the Terminus CDP working behind the scenes for our customers, marketers can trust that their account and contact level data is always precisely accurate. Plus, their data will grow with them as Terminus CDP automatically discovers new contact and account data necessary to scale ABM efforts. We pioneered ABM, we know first-hand it begins and ends with data. We’re driving the next marketing revolution by connecting powerful engagement channels with the first and third-party data you need to execute multi-channel ABM that delivers higher ROI and bigger impact. We’re fully committed to making you–and all B2B marketers–as successful as possible by arming you with the data needed to drive true results.

Today, we’re excited to add even more big news to the mix. We’re proud to share that Terminus is included in the Forrester New Tech: B2B Customer Data Platforms, Q3 2021 report. What’s more, we’re one of only two included late stage vendors in both the embedded and standalone customer data platform (CDP) functionality segments!

Why does this matter?

We believe this is massively validating about the critical need for improved B2B data accuracy, and that it confirms our position as the only ABM platform with the most robust and accurate data combined with the best engagement channels available.

Embedded CDP’s join data but don’t fix data, essentially only using data within their features. Standalone CDP’s fix data accuracy and push clean data across entire tech stacks, including ABM. This means GTM teams are running all business systems on accurate data.

When thinking about embedded CDPs vs standalone CDPs and the benefits to customers, the most poignant benefit is that you get all the breadth and power of a standalone CDP, but also the simplicity and ease of use that embedded CDP’s offer. All this means you get the best of both worlds – the most powerful tools to fix and manage your data accuracy, and the ease of use that empowers you to take action within our ABM platform.

We’re incredibly proud of our inclusion in this report. The Forrester New Tech: B2B Customer Data Platforms, Q3 2021 report is a trusted analyst resource for organizations seeking an unbiased overview of the emerging B2B CDP market. The Q3 2021 Report examines two primary segments within the emerging market category of B2B CDPs. It also summarizes the offerings from early stage, growth stage, and late stage vendors.

“B2B organizations are caught in a data squeeze. High-quality data fuels the modern marketing engine: Account-based engagement is built on it, customer marketing requires it, and customer obsession is impossible without it. But according to Forrester’s 2021 Global Marketing Survey, B2B marketers say that “quality of customer data” is the number-two challenge to achieving their goals over the next two years, behind only “changing economic conditions,” stated Forrester in its New Tech: B2B Customer Data Platforms, Q3 2021 report.

You can learn all about Terminus CDP and its massive impact on GTM data, here. Plus, we just launched a big new CDP resource that goes even further on this topic. Check it out here.

The post Terminus Named as a Vendor With Embedded and Standalone CDP appeared first on Terminus.

Data is the new oil and Terminus is sitting on a gold mine.

That’s why Terminus has acquired Zylotech–now, known as Terminus CDP–making Terminus the only ABM platform with a standalone CDP (customer data platform) that is purpose-built for B2B. Currently, only 12% of marketers are confident in their data. That means 88% of all the strategic effort and creative energy marketers and salespeople put into going to market is actually just going into a black hole. That’s crazy. There has to be a better way. With Terminus CDP, our customers will have their most important account and contact data continuously cleansed and enriched. The result: our customers will be able to put their trust in their data, unleashing their go-to-market teams to accurately engage buying committees every time.

So, what’s a CDP and why do you need it? Put simply, it’s an always-on data platform that collects, tracks, and updates the information on the people within your target accounts. David Raab, Founder of the CDP Institute says, “CDP is becoming more widely adopted in B2B, as companies recognize their marketing automation and CRM systems are not enough to provide true data unification and sharing. By acquiring Zylotech, Terminus positions itself – and its clients — to take full advantage of the capabilities that a CDP provides.”

With the Terminus CDP at work behind the scenes for our customers, they can trust that their account and contact data will be persistently accurate. Not only that, but their data will grow with them as Terminus CDP automatically discovers new contact and account data necessary to scale your ABM efforts. We pioneered ABM, we know first-hand it begins and ends with data. We’re driving the next marketing revolution by connecting powerful engagement channels with the first and third-party data you need to execute multi-channel ABM that delivers higher ROI and bigger impact. We’re fully committed to making you–and all B2B marketers–as successful as possible.

With Terminus CDP, marketers will be able to expand the reach of their efforts while sales increases the efficiency and accuracy of their outreach to exactly the right people in an account. This trustworthy, unified view into customers is the critical component to the future of B2B marketing.

Lastly, I’m excited to announce that Terminus CDP will be led by SaaS veteran Matt Belkin, who joined Terminus through our acquisition of GrowFlare in 2020. With over 25 years of experience in building and scaling data and technology companies, he will be leading the charge in helping our customers effortlessly improve the efficacy of their go-to-market activities.

We’re entering a marketing revolution. A time when sales and marketing teams don’t have to worry about data and can dedicate their energy to create phenomenal experiences that turn into pipeline. I have never been more excited about the future of marketing.

Let’s go,
TK

Go here to learn more about Terminus CDP.

The post Terminus Acquires Zylotech to Dramatically Improve B2B Data Accuracy appeared first on Terminus.

Based on 18+ months of research and interviews with more than 50 top go-to-market executives and leaders, MOVE provides a comprehensive and actionable blueprint for companies seeking to revamp go-to-market strategies and best position teams for success. With this book, we highlight common mistakes companies make when creating go-to-market strategies and to provide solutions that transform these weaknesses into an organization’s greatest strength. Our research shows that most great companies don’t fail because their vision is out of date or the team can’t level up. They fail because of the “valley of death” – only 0.04% of the companies make it $10M in revenue according to this VentureBeat article.

It’s no secret that the most successful companies are built on strong go-to-market teams. But, many companies just aren’t getting it right. Leaders often mistake a GTM problem as just a marketing problem. Which is exactly what we’re tackling with this new (and our third) book. We wrote the books on ABM, literally, but this time it’s bigger. It’s about revenue. It’s about culture. It’s about transformation.

MOVE shares a new way of thinking. It’s literally a blueprint to achieve true business transformation. It’s built on what we call ‘the three P’s (problem market fit, product market fit, platform market fit) and it will force leaders to think differently about scaling their business.

But, you don’t have to just take our word for it. Check out some of the book’s early reviews:

• “M is for Market, and it all starts here. Customers are our true north. Set your compass to serve your customer and then let your Operations, Velocity, and Expansion roll!” — Geoffrey Moore, Author, “Crossing the Chasm and Zone to Win”
• “The MOVE is the blueprint for modern go-to-market companies with customers at the center of it.” — Nick Mehta CEO of Gainsight
• “It hooked me immediately. The MOVE framework will make every revenue leader smarter and better.” — Meagen Eisenberg CMO of TripActions

To celebrate the official release, I’ll be interviewing some of the strongest GTM leaders I know. We’ll talk all things GTM (of course), share a peek into the new frameworks we establish in MOVE, and dive into the three P’s. Join us for LinkedIn Lives with:

• Christopher Lockhead on Tuesday 9/21 from 12:00 – 1:00 p.m. EST
• Jill Rowley on Wednesday 9/22 from 12:00 – 1:00 p.m. EST
• And, ICYMI, I interviewed Terminus CEO Tim Kopp about MOVE yesterday. You can re-watch the session here.

MOVE builds on account-based marketing strategies. It is the third book authored and released by Terminus and Sangram Vajre. The first two books “Account-Based Marketing For Dummies” and “ABM is B2B” are both best selling resources on ABM. ABM is B2B specifically was an instant bestseller on Amazon in the Marketing and Sales category and is a ‘Best Book Awards’ winner by AmericanBookFest.com.

To learn more about MOVE, and to snag your own copy of the modern GTM framework, visit the official website or Amazon.com where you can purchase a copy for $0.99 for the first week only.

The post Introducing MOVE: The 4-Question Go-To-Market Framework appeared first on Terminus.

Why not add one more win to the mix? Today, we’re pumped to share that Terminus was named to the 2021 Inc. 5000 list of fastest-growing private companies in the U.S, pulling in at spot No. 1584 with 296% three-year growth.

This is our second time making Inc. 5000, making our inclusion extra special. The annual list is the most prestigious ranking of the nation’s fastest-growing private companies. Inc. 5000 represents a unique look at the most successful companies within the American economy’s most dynamic segment—its independent small businesses.

This year, we’ve hit some pretty big company milestones:

• Announced our $90M Series C from a phenomenal group of investors
• Continued to innovate our multi-channel ABM platform with major product releases in February, April, plus we launched the next-generation of Terminus Chat Experiences
• Added some incredible integration partners including our pals at Outreach and LinkedIn Marketing Solutions (and, stay tuned for big news on this front)!
• Prepared our customers for a world without cookies (hot tip: here’s what the recent delay means for marketers)
• We broke virtual events (literally) with the most successful event in Terminus history–Break Sh!t
• We topped the G2 quarterly grid report in ABM for the 13th (!!!) consecutive quarter
• We became an international company with our expansion into EMEA
• Powered multi-channel ABM for thousands of brands globally including Profisee, Caroo, WebPT, CRMNEXT and Bazaarvoice to name a few

Not to mention Terminus Nation grew by 100+ talented new team members. We’re not typically one to brag, but we’re really proud of that highlight reel and even more proud to add another year on Inc. 5000 to the list.

We wouldn’t be here if it were not for our incredible customers. Thank you for partnering with Terminus, we’re so proud to be powering multi-channel ABM for each and every one of you. It’s a fun, though challenging time, to be a marketer. We’re committed to continued innovation and growth so we can be the very best partners in ABM.

And, to Terminus Nation. Pat yourselves on the back! We didn’t get here overnight. We’re so grateful for this team, all of which are committed to making our customers successful.

Here’s to another year of growth and innovation!

Complete results of the Inc. 5000, including company profiles and an interactive database that can be sorted by industry, region, and other criteria, can be found at www.inc.com/inc5000.

P.S. If you want to learn why Terminus is the only account-based engagement platform built to deliver more pipeline and revenue through multi-channel ABM, get in touch.

The post Terminus Ranks No. 1584 on the 2021 Inc. 5000 appeared first on Terminus.