Measurement Studio

A robust attribution suite that measures how your marketing and sales teams generate revenue

Measure your multi-channel ABM program alongside the rest of your marketing strategy to show how your team is impacting pipeline and revenue. From board-level dashboards all the way down to campaign-specific reporting, Terminus Measurement Studio helps you measure and improve your entire strategy.

Insights for the Whole Team

Use data to inform your marketing strategy and improve results. Leverage persona-based dashboards and reports to understand which campaigns and channels are driving results.

360º View of the Revenue Journey

The buyer’s journey looks different for every one of your customers. Terminus’ Opportunity Insights shows the entire story of how your marketing efforts generated new revenue in vivid detail. From content downloads to ad clicks to sales emails, every detail is there to inform your future marketing and sales strategy.

Multi-Touch Digital and Revenue Attribution

Connect Terminus to CRM & marketing automation data to create customizable first, last, and multi-touch attribution reports. Terminus doesn’t just measure your ABM program, it measures your entire marketing and sales strategy.

Measure and Drive the Success of Your ABM Program

The Terminus Data Studio puts all the data you need at your fingertips. Use these insights to drive and deliver real results.

CMO Dashboard

Terminus boils down your most important marketing and revenue metrics into a single dashboard that gives executives easy, at-a-glance performance reporting. Prepping for your board meeting just got so much easier.

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Campaign Analytics

Measure every campaign, program, and channel to see how they’re performing in concert. With all your analytics in one place, you can holistically optimize your entire sales and marketing strategy.

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Customizable Reporting

Terminus turns the incredible amounts of reporting data your marketing program generates into easy to understand reports that you can use to take action. Our reports are endlessly customizable to show you as much, or as little, as you need.

Measurement Studio screenshot

Terminus APIs

Augment Terminus metrics with other martech data points for broader stakeholder visibility. Navigate to the Terminus Developer Portal to learn how you can customize your connection to Terminus.

Measurement Studio screenshot