Overview: The Terminus Email Signature Maker (Formerly Known as Sigstr):
Easily manage and scale your company’s email signatures across all employees and turn this email volume into a high-volume, targeted marketing channel bursting with analytics.
[Case Study] The Total Marketing Impact of Email Signature MarketingRead it here
The 2021 September Issue (Email Banner Designs & Use Cases)Take the tour
[Blog] 6 Examples of Using Email Signature Marketing as a New ABM ChannelSee more examples
Email Signature Maker
What is an email signature maker or email signature software? Many organizations strive to standardize their email signatures across all departments and employees. Email signatures are prime advertising real estate; they are sent to everyone that an employee has contact with and can be periodically updated with news and promotions. At the same time, using an email signature template or email signature templates alone is not enough. Without an email signature platform, every employee will need to update their email signature Outlook or Gmail every time the company wants to make a change.
A better solution is to have, in addition to an HTML email signature template, an email signature platform. Many customer relationship management (CRM) suites today come with both HTML email signature design and signature management. Companies are able to update signatures on the fly, create different signatures for different departments, and even track how effective each signature is in terms of analytics. The more information you have about email signatures, the more likely you are to be able to leverage them.
Using email signatures as a part of email marketing isn’t just about designing the right email signature. It’s also about utilizing it well. When used properly, email signatures are a lot like paid advertising and advertising banners. But they have the advantage of not only being free, but being targeted to a very specific demographic; your existing contacts and clientele.
Companies can purchase email signature software if they no longer want to have to manage and maintain their email signatures on their own. By automating this part of the marketing process, companies can achieve better consistency and therefore better manage and optimize their results. Companies will also be able to integrate their email signature marketing campaigns into the other channels of their marketing, thereby making each more effective.
Best Email Signature Generator
Rather than spending money on email signature software, some just look up the best email signature generator online. There are free email signature generator websites out there; you just choose a format and it creates a signature for you. You can also download free email signature templates, including both professional and personal email signature templates depending on what you want to do.
Some people are just looking for a personal email signature. Others need something for their academic life. Still others need their email signature templates free download for professional emails. While there are free email signature templates for Gmail available, they’re usually only good for personal or student emails. A professional email signature student or academic email is going to differ from a career-oriented one.
It’s best to start with your professional brand early. Email signature examples for students are a great place to start, as are personal email signature templates free download files. But as you progress on your career, you may need to pay for a professional email signature. You can get an email signature design through Canva or HubSpot, but either way, you need to make sure that it doesn’t just look professional but also that it contains all the information it should.
Most professionals shouldn’t design their own email signature, but rather should check in with their organization’s marketing and branding department. The marketing and branding department will likely want to create consistent email signatures across the entire company, which can be done through a paid, commercial email platform. Without consistency, it’s difficult for the organization to maintain its brand identity.
Simple Email Signature
What is the design and anatomy of a professional email signature? You can take a look at a simple email signature or professional email signature to see what an email signature usually looks like. At its most basic, an email signature design will look like this:
Head of Accounts
e: [email protected]
p: (123) 456-7789
In other words, the basic email signature format is the same format you would sign a letter with. It gives information about you and your company. And it tells someone where they can write to you, if they don’t want to just respond back to your email.
But there are also creative email signatures. While you don’t want to get “wild” with your professional email signature design, the email signature design size and format can vary. Some, for instance, might put their LinkedIn profiles or bios in their signatures, or may place a company motto. General email signature etiquette is simply to keep it short, sweet, and low in file size.
In addition to your own information, you might want to put your company information in — such as your company’s tag-line. You can also include brief promotional materials in your signature, such as deals that are currently on. Consider the following:
Head of Accounts
“Customers come first,” ABC Corporation.
25% Off All New Accounts through March
In this signature, the signature itself is still brief because the address has been removed. But it’s possible that you actually don’t need an address, especially if you’re primarily dealing with B2B eCommerce. Instead of the address, there’s information about the company’s branding, as well as a promotion that’s currently running.
This is the critical part of email signature marketing: email signatures can be used as ads toward existing customers, prospective customers, and new contacts. If someone is already emailing you, they’re likely already interested in the products and services that you’re offering. So, they’re going to be incredibly receptive to any deals that you can offer them.
Professional Certifications In Email Signature Examples
If you want to learn more about email signatures, you can look up email signature examples or email signature ideas. You can even consider certifications companies like HubSpot have professional certifications in email signature examples. By looking at the best email signature templates and modern email signature ideas, you’ll get a better picture of what’s out there, what’s acceptable, and what’s working for other organizations. Like other types of marketing, one of the best ways to get a handle on your own email signature marketing is to see what others are doing with their marketing.
Your company and industry will matter; personal email signature examples differ from academic, professional, or corporate ones. An email signature templates free download Gmail may not work for Outlook — and an email signature templates PSD free download will require Adobe Photoshop to open. So, before you download email signature templates free download Word, consider what software you’re going to be using, and how responsible you want to be for the end design of your email signature.
Take a look at some of the most popular and effective email signatures. Email signature design isn’t complicated, but it’s a lot like banner ad or text ad design. You need to do as little as you can to be as impactful as you can. Over time, you might want to conduct split-testing or A/B testing. Send out different email signatures to the same audience and see which are most effective. You can tell by tracking clicks on links from your email, as well as seeing which emails get better responses.
Best Free Email Signature Generator 2021
A free email signature generator or free email signature app can be a great place to start, as long as you understand that you might need some professional tools to really elevate your email signature campaign.
The HubSpot email signature generator benefits from the extensive knowledge that the HubSpot team has regarding online marketing and marketing channels. They have the best free email signature generator 2021 for those who are just learning about email signature marketing. There’s also the Exclaimer free email signature generator and Canva — a complete design kit for numerous marketing materials. You can look at the email signature design Canva files to find the one that’s right for your business and your industry.
You can also take a look at platform-specific signature generators, such as searching for a free email signature generator for iPhone, or you can look at the best email signature generator Reddit can provide. Reddit is an online link aggregator and generally a great place to look for news.
But even if you have a good email signature generator, that’s only a part of email marketing. You will still need to customize your email signature template — an email signature template Outlook differs from one for Gmail. You will also need to follow best practices for email signature design ideas, refraining from images that are too large, and colors that are too bright or too low-contrast.
Once you’ve created the perfect email signature design, you need to add it to your email client — and it has to be on every platform you use, including your desktop applications and mobile applications. Further, you need to make sure you’re able to track the performance of your email signatures, and whether they’re improving your marketing strategies and multi-channel marketing.
Today, many marketing and customer relationship management suites include email signature marketing as a part of the buyer’s journey. They can track marketing touchpoints through email, such as the number of email opens, and the number of email clicks. You may see that one signature leads to a lot fewer clicks even with the same amount of opens — or that one signature seems to be particularly effective with recurring customers. Regardless, the data gives you ways to optimize and improve upon your marketing strategies.
An email signature can be one of the most effective ways to market to your customers, and it shouldn’t be neglected. At the same time, even though email signature marketing is free at the very basic level, you should take a look into the appropriate strategies before you start marketing directly to your clients. That can head off any major user experience issues, such as sending out signatures that are too large or too distracting.